The adults, for their part, will be hoping that the recently purchased uniforms still fit as they set about sorting out school runs, car pools and bus timetables. This country’s already overburdened roads will soon be even busier and, therefore, it seems appropriate to offer a timely reminder about the importance of road safety. It is an issue that I genuinely care about, which is why I support AXA Car Insurance’s “I Respect The Road” Campaign, geared towards bringing courtesy and respect back to our roads.
Many people are unaware that the number of fatalities amongst young people caused by road accidents is higher than deaths from other external causes, including those that receive much more publicity from the media. In 2008, 73 children aged 0 - 11 years were killed on Britain's roads. Another 1,436 were seriously injured. 2,222 people were killed on Britain’s roads in 2009, including 81 children. These horrifying figures only scratch the surface of the problem.
There is a need for all those involved with children to teach clear road safety messages effectively and consistently, working together to help children understand and manage risk.
It is hoped that this important initiative will raise awareness of the issue and reduce the death toll. If you would like to find out more information about the AXA Car Insurance Respect On The Road” campaign, click here for the website. You can also link to and “like” the Facebook fan page as well as look at relevant clips on You Tube.
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